Freedom Brow Pomade

I’ve been curious about the Freedom Brow Pomade for months, literally months. However, I was so sceptical about this product that I never ended up purchasing it. I finally decided to have a look at reviews to see what others thought of it and it turns out, nobody had terrible things to say about it. So I decided that since it is so affordable I can spare the money and try it out and if I didn’t like it, well I’ve learned my lesson and not listen to reviews. 

The reviews were correct and this product is bloody brilliant! I loved it. So, I checked reviews on the Superdrug website and the TamBeauty website and the most popular comment suggested that this is identical to the ABH brow pomade (I’ve not tried it).  

I’ve always been afraid of pomade’s because I’ve never tried them, I didn’t know whether this would be hard to work with, if it’s pigmented enough and whether or not I would cooperate with it. Fortunately, it’s the perfect brow product. I use this for bold or natural brow’s and the consistency of this product just makes it incredibly easy to work with. 

The formula feels so high end and it’s crazy to think that this product is only £5! I can’t really fault the price and to be honest, I would probably pay a little more for this. Although, the colour range is low and the issue I had with deciding whether I wanted to actually get it was that I couldn’t select a shade. 

The reviews did say that everybody recommends to go for a shade lighter than you would do, this is because the colour is different when it applies. Normally I would go for soft brown but this time I went with blonde (if you are blonde, go for something lighter.. this isn’t for you). It’s a perfect shade! That is the only downfall to this product. 


Otherwise, the pigment and consistency makes this product a 10/10 for me. I like to apply this by brushing through the hairs, then taking a small amount and filling in the outer brow. Then I make my way back in to the middle section and using a lighter hand. Throughout this process I like to continue to brush through my brows just to make sure it’s softer and not as bold. 

I absolutely love this product and definitely prefer it to any of the Benefit products! 

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With love, Beth x